{"id":4710,"date":"2026-08-28T01:24:00","date_gmt":"2026-08-28T04:24:00","guid":{"rendered":"https:\/\/tucumandevelopers.com\/index.php\/2026\/08\/28\/expanding-openais-presence-in-brazil\/"},"modified":"2026-08-28T01:24:00","modified_gmt":"2026-08-28T04:24:00","slug":"expanding-openais-presence-in-brazil","status":"publish","type":"post","link":"https:\/\/tucumandevelopers.com\/index.php\/2026\/08\/28\/expanding-openais-presence-in-brazil\/","title":{"rendered":"Expanding OpenAI\u2019s presence in Brazil"},"content":{"rendered":"<div>\n<div>\n<div>\n<figure>\n<div>\n<\/div>\n<\/figure>\n<\/div>\n<p><span>An <\/span><a href=\"https:\/\/reglab.com.br\/pesquisa-impacto-ia-economia-brasileira-pib-2\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u><span>independent study by RegLab<\/span><\/u>\u2060<span>(opens in a new window)<\/span><\/a><span>, funded by OpenAI, estimates that AI could add nearly R$1 trillion to Brazil\u2019s economy by 2030. Realizing this opportunity will require more than access to technology. It will also require skills, research, responsible deployment, and close collaboration with Brazilian institutions.<\/span><\/p>\n<p><span>New country-level data shows how Brazilians are moving from experimenting with AI to using it in their daily work. In June 2026, 35% of classified messages from individual ChatGPT accounts in Brazil were work-related, compared with 30% globally. Of those work-related messages, 53% asked ChatGPT to complete a task or produce an output\u2014from drafting proposals and analyzing information to writing code and creating marketing materials.<\/span><\/p>\n<p><span>That shift is already visible among Brazilian entrepreneurs. Jewelry designer Lina Prades first used ChatGPT to create social media content before expanding its use to advertising, pricing, inventory, and production. With no technical background, she built two management apps: one now supports her daily operations, while the other could eventually become a product for other jewelers.<\/span><\/p>\n<p><span>At Tapioca da Ari, Ariane Santos uses ChatGPT to develop recipes, refine menus, and communicate more consistently with customers, helping make her food business more organized, visible, and ready to grow.<\/span><\/p>\n<p><span>Brazil\u2019s developer ecosystem is growing just as quickly. By <\/span><b><span>number of developers using the OpenAI API, Brazil ranks second globally<\/span><\/b><span>. It is also Codex\u2019s largest market in Latin America. Since the beginning of 2026, the number of weekly Codex users in Brazil has grown more than elevenfold, while daily interactions have increased nearly thirtyfold.<\/span><\/p>\n<p><span>Adoption is also accelerating inside organizations. The number of ChatGPT Enterprise seats in Brazil has increased fivefold year over year, and Brazil ranks among OpenAI\u2019s ten largest markets by number of business customers.<\/span><\/p>\n<div>\n<figure>\n<div>\n<\/div>\n<\/figure>\n<\/div>\n<div id=\"working-with-brazilian-organizations\">\n<p><h2><span>Working with Brazilian organizations<\/span><\/h2>\n<\/p>\n<\/div>\n<p><span>Our local team will help Brazilian organizations identify valuable use cases, prepare their people, establish responsible governance, and scale what works. Many Brazilian companies are using OpenAI technology across financial services, commerce, mobility, customer service, software development, and internal operations. Their work points to the range of products and experiences Brazilian organizations can build next.<\/span><\/p>\n<p><span>Through these new collaborations, we are deepening our commitment to Brazil, actively supporting professionals, companies, researchers, academia, and the government as they shape a vibrant, AI-powered future for the country. Here are a few examples of this work in action:<\/span><\/p>\n<div>\n<ul>\n<li><b><span>Expanding access at ITA:<\/span><\/b><span> We are partnering with the Instituto Tecnol\u00f3gico de Aeron\u00e1utica to provide ChatGPT Edu accounts for students, faculty, and staff, together with credits for advanced capabilities including reasoning models and Codex.<\/span><\/li>\n<li><b><span>Supporting Brazilian research:<\/span><\/b><span> Through our <\/span><a href=\"https:\/\/openai.com\/index\/new-policy-ideas-for-the-intelligence-age\/\"><u><span>global grants program<\/span><\/u>\u2060<\/a><span>, the Instituto de Matem\u00e1tica Pura e Aplicada (IMPA) will study what research institutions need to translate AI access into scientific progress. The Hospital das Cl\u00ednicas da Faculdade de Medicina da Universidade de S\u00e3o Paulo (HCFMUSP) will evaluate a people-first clinical information infrastructure prototype for Brazil\u2019s public health system, preserving physician judgment and human oversight.<\/span><\/li>\n<li><b><span>Building responsible AI literacy:<\/span><\/b><span> OpenAI and ENTER, a Brazilian AI unicorn in the legal sector, are developing a national AI literacy program for legal professionals across Brazil. The training will combine the use of ChatGPT with training to help participants use AI critically, safely and effectively.<\/span><\/li>\n<li><b><span>Supporting small businesses:<\/span><\/b><span> Together with Est\u00edmulo, we are developing free, mobile-first AI training for micro and small-business owners across Brazil. The program will cover practical applications in marketing, sales, customer service, finance, productivity, and management.<\/span><\/li>\n<li><b><span>Exploring better public services:<\/span><\/b><span> OpenAI and the city of S\u00e3o Paulo, through Prodam, signed a memorandum of understanding to make AI available to S\u00e3o Paulo and more public administrations across Brazil.<\/span><\/li>\n<\/ul>\n<\/div>\n<div id=\"building-alongside-brazils-developer-community\">\n<p><h2><span>Building alongside Brazil\u2019s developer community<\/span><\/h2>\n<\/p>\n<\/div>\n<p><span>In the week leading up to this launch, we held our first <\/span><b><span>OpenAI para Devs <\/span><\/b><span>roadshow. The program brought together 285 developers, startup engineers, founders, technical creators, and other builders in Recife, Rio de Janeiro, Florian\u00f3polis, and S\u00e3o Paulo.<\/span><\/p>\n<div>\n<figure>\n<div>\n<\/div>\n<\/figure>\n<\/div>\n<p><span>Delivered entirely in Portuguese, the roadshow included technical presentations, live Codex demonstrations, hands-on workshops, and sessions featuring local partners Adapta and Brendi. It also gave our team an opportunity to hear directly from developers across Brazil about the tools, technical resources, and local support they need.<\/span><\/p>\n<p><span>The roadshow culminated in the <\/span><a href=\"https:\/\/cerebralvalley.ai\/e\/openai-hackathon-brasil\" target=\"_blank\" rel=\"noopener noreferrer\"><b><u><span>OpenAI Hackathon Brasil<\/span><\/u><\/b>\u2060<span>(opens in a new window)<\/span><\/a><span>, a full-day gathering in S\u00e3o Paulo where developers used Codex to turn ideas into projects designed around Brazilian needs. Through hands-on building, technical support, and community exchange, participants experimented, collaborated, and showed what Brazilian developers can build for their communities.<\/span><\/p>\n<p><span>The winning team built integrally with Codex a prototype to help micro and small businesses navigate public procurement opportunities. Their project use public data, the tool lets entrepreneurs describe their businesses by voice, matches their profiles with relevant opportunities and eligibility requirements, and maps nearby public-sector demand\u2014turning a familiar challenge into a practical product in just a few hours.<\/span><\/p>\n<div id=\"how-brazil-creates-with-ai\">\n<p><h2><span>How Brazil creates with AI<\/span><\/h2>\n<\/p>\n<\/div>\n<p><span>Brazil is not only adopting AI at scale; it is also developing distinctive and creative ways to use it. The country has the world\u2019s highest rate of ChatGPT Images use and ranks among the five largest markets for voice and dictation. The number of weekly voice users in Brazil has doubled over the past year.<\/span><\/p>\n<p><span>That creativity came to life in our collaboration with Alcione, one of Brazil\u2019s most iconic artists, who explored ChatGPT Voice in a playful conversation about love and relationships.&nbsp;<\/span><\/p>\n<p><span>Our work in Brazil is a two-way exchange. We want to make our technology more accessible while listening to and learning from a community whose ideas and cultural context can help shape how people use ChatGPT around the world. In that spirit, we held OpenAI\u2019s first-ever Creators Day in S\u00e3o Paulo.<\/span><\/p>\n<p><span>That same spirit is visible across Brazil\u2019s creator community. Visual artist Dell Nunes uses AI to portray Brazil\u2019s diversity and communities on the country\u2019s urban peripheries, incorporating local cultural references into AI-generated art and expanding how Brazil is represented.<\/span><\/p>\n<p><span>Paulo Aguiar works across text, images, video, and music, using AI while keeping human creative direction at the center. Tha\u00eds Martan plans to use ChatGPT Work during a journey by catamaran, incorporating AI into how she works and explores while at sea.<\/span><\/p>\n<p><span>Together, their work shows how Brazilian creators are not simply adopting AI, but helping shape what it can become.<\/span><\/p>\n<div>\n<figure>\n<div>\n<\/div>\n<\/figure>\n<\/div>\n<p><span>Creators Day is part of a broader, long-term effort to work with Brazil\u2019s creator community: listening to their needs, sharing tools and knowledge, and supporting creators as they explore new forms of expression, connect with their audiences, and build more sustainable creative businesses.<\/span><\/p>\n<div id=\"a-long-term-commitment\">\n<p><h2><span>A long-term commitment<\/span><\/h2>\n<\/p>\n<\/div>\n<p><span>Launching our commercial operations marks a new chapter for <\/span><b><span>OpenAI in Brazil<\/span><\/b><span>. We want to learn from the distinctive ways Brazilians use and build with AI while helping more people and organizations turn adoption into better products, stronger businesses, improved services, and broader opportunity.<\/span><\/p>\n<p><span>We\u2019re proud to be building alongside Brazil\u2014and we\u2019re just getting started.<\/span><\/p>\n<p><span>If you are interested in joining us, please check out the open positions in S\u00e3o Paulo on our <\/span><a href=\"https:\/\/openai.com\/careers\/search\/\"><u><span>careers page\u2060<\/span><\/u>\u2060<\/a><span>.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Fuente: <a href=\"https:\/\/openai.com\/index\/expanding-our-presence-in-brazil\">Art\u00edculo original<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An independent study by RegLab\u2060(opens in a new window), funded by OpenAI, estimates that AI could add nearly R$1 trillion to Brazil\u2019s economy by 2030. Realizing this opportunity will require more than access to technology. It will also require skills, research, responsible deployment, and close collaboration with Brazilian institutions. New country-level data shows how Brazilians [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"webixso_pending_account_ids":""},"categories":[43],"tags":[],"class_list":["post-4710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-openai"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/tucumandevelopers.com\/index.php\/wp-json\/wp\/v2\/posts\/4710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tucumandevelopers.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tucumandevelopers.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tucumandevelopers.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tucumandevelopers.com\/index.php\/wp-json\/wp\/v2\/comments?post=4710"}],"version-history":[{"count":0,"href":"https:\/\/tucumandevelopers.com\/index.php\/wp-json\/wp\/v2\/posts\/4710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tucumandevelopers.com\/index.php\/wp-json\/wp\/v2\/media\/4709"}],"wp:attachment":[{"href":"https:\/\/tucumandevelopers.com\/index.php\/wp-json\/wp\/v2\/media?parent=4710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tucumandevelopers.com\/index.php\/wp-json\/wp\/v2\/categories?post=4710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tucumandevelopers.com\/index.php\/wp-json\/wp\/v2\/tags?post=4710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}